> For the complete documentation index, see [llms.txt](https://docs.blockchain.com/pay/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.blockchain.com/pay/getting-started/integration-options/brand-guidance.md). # Brand Guidance Blockchain.com Pay is a Blockchain.com service. The brand name is trademarked, so please handle it with care (just like our logo). Here are some guidelines to help you do this: While Blockchain.com Pay should be written in full between partners, use Blockchain.com on all your user-facing communications. ***Example: How Blockchain.com may appear when abbreviated from Blockchain.com Pay to Blockchain.com*** ![](/files/zv6o30bTd6l0AJ96c5VY) * The Blockchain.com Pay color palette consists of brand Green, Grey and Purple. Use the below color proportions when approaching any composition. * Reach out to your account executive for full Blockchain.com Brand Guidelines.