# Brand Guidance

Blockchain.com Pay is a Blockchain.com service. The brand name is trademarked, so please handle it with care (just like our logo). Here are some guidelines to help you do this:

While Blockchain.com Pay should be written in full between partners, use Blockchain.com on all your user-facing communications. 

***Example: How Blockchain.com may appear when abbreviated from Blockchain.com Pay to Blockchain.com*** 

![](https://3847274351-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfFgi7ALs9ucQXxMhB7PS%2Fuploads%2FVTBTAsIrhP7t5Sowrbtc%2FScreenshot%202023-08-16%20at%2013.05.47.png?alt=media\&token=ea2d08ad-6ab9-4650-80b7-32620a4cd984)

* The Blockchain.com Pay color palette consists of brand Green, Grey and Purple. Use the below color proportions when approaching any composition.
* Reach out to your account executive for full Blockchain.com Brand Guidelines.

<figure><img src="https://3847274351-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfFgi7ALs9ucQXxMhB7PS%2Fuploads%2FWhE3IGsbHQ0KWOXf1S2V%2FScreenshot%202023-08-16%20at%2013.06.21.png?alt=media&#x26;token=9867c558-22f7-4ba9-8f90-7066ec46e057" alt=""><figcaption></figcaption></figure>