# Brand Guidance

Blockchain.com Pay is a Blockchain.com service. The brand name is trademarked, so please handle it with care (just like our logo). Here are some guidelines to help you do this:

While Blockchain.com Pay should be written in full between partners, use Blockchain.com on all your user-facing communications. 

***Example: How Blockchain.com may appear when abbreviated from Blockchain.com Pay to Blockchain.com*** 

![](/files/zv6o30bTd6l0AJ96c5VY)

* The Blockchain.com Pay color palette consists of brand Green, Grey and Purple. Use the below color proportions when approaching any composition.
* Reach out to your account executive for full Blockchain.com Brand Guidelines.

<figure><img src="/files/Q4ozdWWFdO2yFxDJnins" alt=""><figcaption></figcaption></figure>


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